Client

An independent Georgian winemaker producing traditional wines with a focus on heritage and authenticity.

Objective

Design a wine label that visually communicates the cultural richness and tradition behind Georgian winemaking, while introducing the product to a modern audience.

Creative Process

The label design draws from the ancient Georgian script Asomtavruli, using its distinct forms to spell out the name DORA. The letter D takes center stage, stylized to resemble a kvevri, the traditional clay vessel used for aging Georgian wine. This form is filled with the deep tone of the wine itself, connecting language, history, and material in a single symbol.

Results

A label that fuses typographic heritage with symbolic imagery, offering a unique and culturally grounded identity. The final design honors centuries-old traditions while standing out with a bold, contemporary visual language.